My name is Ruth and I’m here to make it easier for you to make informed and positive ethical shopping decisions. Whenever I need to buy something, I can’t help but check all the options as carefully as possible. I started this blog in 2017 to share my research on ethical and sustainable products.
My background is in design and illustration, and I have spent several years working as an educational children’s author and illustrator. I also create content for Ethical Consumer magazine, Ailuna app, In Greens zero waste shop, and many more.
I’ve got over twenty years of experience in the area, from working in ethical retail including a worker’s co-operative, refill shop, natural health and beauty manufacturers, and fair trade homewares, through to researching and writing educational books on food ethics and fair trade farming.